Aztec Recreation encompasses all of San Diego State University's recreational activities and facilities. ARC 'til Dark is one of its largest signature events, which happens at the beginning of SDSU's fall semester.
Event Activations
Role and responsibilities:
Timeline:
Results:
- As the multimedia communications assistant, I oversaw, executed and evaluated the digital activations for ARC 'til Dark
- Leveraged the physical event to increase our social media following and engagement
Timeline:
- 2 months
Results:
- Increased our Instagram following by 8.6%, up to 1,344 total fans
- Increased Instagram engagement by 14.4%
- Garnered 3,928 total views through our Instagram Story's live event coverage